Too many global companies believe they can enter Saudi Arabia by relying solely on remote teams or overseas consultants.
What they don’t see, until it’s too late, is the unspoken complexity: constantly evolving regulations, hyper-local documentation, cultural nuance, and the need for real-time reaction.
A missed submission?
Is the wrong activity code on your CR?
No response from a ministry portal?
Without someone on the ground, these small mistakes become expensive disasters.
At Massar, we’ve rescued businesses mid-expansion that were burning cash, losing time, and damaging their reputations because they thought “remote” was enough.
Expansion isn’t about paperwork. It’s about presence.
If you’re serious about entering Saudi, get serious about having local support that speaks the language, knows the system, and fixes things before they break.
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